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Avoid these mistakes when closing a big business deal

As a salesperson, you have one thing on your mind: closing as many deals as possible. Regardless of how much time you put into the sales process, it all comes down to the “final push.” This is when you negotiate, discuss the finer details, and do whatever it takes to close the deal. There is nothing more stressful than this. Have you struggled to close deals in the past? Are you wondering what you’re doing wrong? By reviewing your past strategy, you can make changes to help boost your conversion…

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What will it take to bridge Africa’s digital divide?

The digital divide —the gulf between those who have ready access to information and communication technologies (ICTs) such as computers and the internet and those who do not — does exist in Kenya and many parts of Africa. I got this key message during a media day in Kenya last week (16 June 2017) organized by Huawei Technologies, a technology solutions provider. Despite rapid growth in ICT, the digital divide is common in Sub-Saharan Africa. Some of the key reasons for this are accessibility and affordability. But the digital divide…

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May these tips help you stay inspired in your boring office environment

We’ve all been there. There’s a project at work that needs to be solved, but no matter how much you rack your brain, you can’t drum up any inspiration. To get out of a creative rut, work to trigger areas of the brain not typically associated with work, and challenge yourself to think outside the box (we can start by thinking of a replacement for “outside the box”). In a previous life, I worked in an Ann Arbor office next to a small creek. When my coworkers and I were…

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10 Books Every Aspiring CEO Should Read

If being a leader was easy, then everyone would do it. What exactly sets apart those who reached the pinnacle of business achievement? What is their secret sauce? As an aspiring leader, your goal should be to create not just a good company, but a great one. That’s why it’s important to study those who have gone before you. Below I’ve listed a few of my favorite books to help get you started. From management to personal inspiration, they provide a broad palette to help you gain as much leadership…

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5 Facebook ad insights to keep at the forefront of your marketing mind

Web technology is a volatile environment, so much so that it’s not uncommon for web-based enterprises to burn out—Myspace, anyone? Although the ever-changing online world is hard to navigate, companies like Google and Amazon do it successfully, every day. It’s hard to imagine these companies ever disappearing, but anything is possible as technology evolves and is pushed to new limits. For these reasons, it’s hard to know what platforms are worth advertising on. Many companies decide to advertise on the newest platforms, whether that’s Twitter or YouTube, but one platform…

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5 Ways to mitigate billions of ad fraud problems

Ad-related fraud is a very real problem that has been puzzling everyone in the industry from small business owners who wish to do new marketing campaigns to giants like Google and Facebook. According to a study by WWP, the revenue of global advertising wasted on fraudulent traffic and clicks generated by bots will reach $16.4 billion in 2017, double the $7.2 billion figure estimated last year. But what issues lie at the core of this problem? 1. Expecting instant gratification in the ad industry The concept of instant gratification is…

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Thinking of starting an Airbnb business? Here are some tips.

Getting involved in the Airbnb industry sounds like easy money. You already have the rental units, and now all you have to do is keep them clean, post some pictures, and you have a business, right? Unfortunately, it’s not that simple. As Airbnb has grown, so have customer expectations. Though the company was originally named for the air mattresses guests slept on in strangers’ living rooms, customers now look for rentals more reminiscent of boutique hotels. These guests don’t just want comfort; many also seek luxury. Know your customers I…

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Is an uneasy peace at hand in the ongoing ad blocker battle?

Google has recently confirmed what was previously just a rumor: that an “ad filter” is coming to Chrome. Though many are skeptical about Google’s move, it’s clear the new technology will be different from traditional ad blockers. The new feature, which will conform to the advertising guidelines of the Coalition for Better Ads, will block ads that significantly disrupt the user experience. It is less forgiving to ads that don’t abide by the rules. Integrating improved ads standards into ad blockers isn’t new. Eyeo, the owner of Adblock Plus (ABP),…

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How a frustrated designer imagines an all-in-one Airbnb vacation planner

Planning trips can be a real headache. After my recent trip to Italy with my wife, I started thinking how frustrating it was that there wasn’t any platform that provided all the information needed to plan a vacation in one place. That’s why I decided to put together a promo-design for a full-fledged trip booking experience based on Airbnb — which I like to call ‘Airbnb Vacation’. Before getting into the design part, let me explain why I started thinking about a comprehensive trip planning approach in the first place….

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5 Steps to Develop a Successful Influencer Marketing Platform

With traditional advertising methods slowly dying out, everyone who is somehow involved in the marketing industry is looking at new ways of approaching their audiences. All the surveys and statistics point towards the same things; the majority of marketers believe in influencer marketing and are looking to launch at least one such campaign in the future, if they have not done so already. With that in mind, let us take a look at 5 steps necessary to develop a successful influencer marketing platform. 1.Stick to your guns Despite the fantastic…

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