As Google gears up to challenge EU, it must remember Microsoft’s decade-long regulatory battle

Google’s clash with EU antitrust enforcers has echoes of Microsoft’s decade-long regulatory battle, a legacy that parent company Alphabet should bear in mind as it considers challenging the Commission, lawyers and fund managers said. After a seven-year investigation prompted by scores of complaints from rivals, the European Commission hit Google with a record 2.4 billion euro ($2.73 billion) fine for favouring its own shopping service and an order to treat rival services the same way it treats its own products. “When I saw this yesterday, it absolutely rang a bell,”…

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