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Amazon’s new Dash Wand is half magic, half boring

Amazon’s $13.7 billion dollar acquisition of Whole Foods is getting all the media attention right now, but the company made another grocery-related investment last week that’s just as interesting: it’s basically giving the new Dash Wand with Alexa away for free. Prime members who spend $20 on the Dash Wand get a $20 Amazon gift card and 90 days of free AmazonFresh grocery delivery, which normally costs $15 per month. All of Amazon’s marketing around the Dash Wand focuses on ordering groceries; the default shopping cart when you use it is AmazonFresh, not Amazon proper.

That’s a hell of a way to kickstart the idea of Amazon delivering groceries — and eventually Amazon delivering groceries from Whole Foods. And it’s another way to sneak…

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